FORD F-150 AI-Driven Commercial Exploration

This project is an AI-driven commercial exploration centered on the Ford F-150, created as a study of power, motion, and mechanical presence. More than a vehicle, the F-150 was approached as a moving system. Weight transfer, torque, suspension behavior, and environmental interaction were treated as core narrative elements. The goal was to explore how AI tools can translate the emotional language of cars into dynamic, cinematic imagery.

This project is an AI-driven commercial exploration centered on the Ford F-150, created as a study of power, motion, and mechanical presence.

The F-150 was approached as a moving system. Weight transfer, torque, suspension behavior, and environmental interaction were treated as core narrative elements. The goal was to explore how AI tools can translate the emotional language of cars into dynamic, cinematic imagery.

Creative & AI Process

The project was developed through a director-led workflow where AI was used as a high-speed visualization engine, allowing rapid exploration of movement, environments, and camera behavior traditionally reserved for large-scale productions.

Tools used:

Kling Ai,

Hailuo Minimax

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